Alternative title: the artist formerly known as Sydney Hartle
Hi guys! Notice anything different about the blog?
I’ve been in the process of doing a major overhaul and the new name is just the tip of the iceberg! With the new name comes the new URL, updating all the links, and—wait for it—the new social media!
Follow along here:
I’m super excited about the new social accounts because they’re an opportunity to reach a wider audience, without the awkwardness of having to self-promote on my personal social media accounts. (Funny how sharing with your own friends comes off like bragging, but sharing with strangers is just marketing.)
That said, I feel weird talking about “marketing,” because it suggests I’m trying to sell you something. I’m really just trying to create a bit of distance between my personal self and my blog, because I think it will allow me to be more authentic and true to my honest experiences. But I happen to think my experiences are worth reading, so why not share them with the world?!
The other problem with calling my new social accounts “marketing” is that I work in marketing, so I’m acutely aware that renaming my blog “Antipodal Pull” is a terrible marketing strategy. The name doesn’t clarify what I have to offer and, what’s worse, when you hear it aloud you have no idea what the hell the words even are. But I like the words together, and I already bought the freakin’ URL.
So, with that, welcome to Antipodal Pull!
So what’s antipodal pull?
adj. – relating to or situated on the opposite side of the earth
v. – exert force on (someone or something), typically by taking hold of them, in order to move or try to move them toward the origin of the force
Antipodes refer to geographic locations that are on opposite ends of the earth (this website will calculate locations that are exact antipodes, if you’re bored). Antipodes also refer to ideas that are in opposition to one another.
Basically, I chose to name my blog Antipodal Pull to reflect this kind of geographic yearning I have to be in places across the globe from each other. Almost two years ago, I set off for Australia for an exchange program, and I’ve been dreaming of moving back ever since I came home to Michigan in the USA.
I still love Michigan. It’s still my home. It’s where I’ve build my whole life and made all my friends. But I still feel that anxious tug, that incessant pull that’s calling me back overseas. (Does that sound tacky? It feels true.)
I’ve been in this strange rut for a long time now. There are so many things I want to do in life that I’ve been afraid to take concrete steps toward achieving any of my dreams, because a step in that direction would pull me further from another dream. I’m realizing, however, that there are only so many things in life anyone has time to do, so I’d better just make a move in one direction and see what happens!
But back to the blog name. There’s something I just really love sonically about the two words together. Antipodal Pull. The repetition of the P’s and L’s in both words creates a kind of echo of each other that I think harkens back to the idea of pulling back and forth. So the blog title is a kind of micro-analogy for the themes I often find myself writing about. Plus I think it’s just kind of kick-ass (maybe a little cheeky).
Can you tell I was an English major?
The blog is new, but I’m the same Sydney. I still write about my experiences as a Michigander and live-at-home college grad. I’m still a fiction writer, so I still post quirky little writing exercises when the spirit moves me.
What will be different is that I’m working out a fixed posting schedule so you’ll all have a better idea of when to expect new content from me. I’ve been a bit sporadic in the past and I’m ready to get more “serious” about blogging (although I still have a hard time taking anything in life seriously). Stay tuned as I figure out some new tricks!
Ciao for now!
Do you have any tips for “rebranding” your blog?
If you keep a posting schedule, when do you post?
GOT SOCIAL MEDIA?? Tell me your handles so I can follow you! ↓